Beautyworld Middle East is the largest international trade fair for beauty products, hair fragrances and wellbeing in the Middle East. With a strong international profile, Beautyworld has played a major role in the last 15 years in contributing to the growth and development of the beauty and wellness industry in this region.

Beautyworld Middle East is a part of a series of highly successful showcases organized by Messe Frankfurt group, the leading trade fair organizer in the world with a portfolio of 102 shows worldwide. Beautyworld international brands include Beautyworld Japan, India, Japan West and Buenos Aires.